Description
Discover Strength offers personalized, evidence-based strength training sessions, typically 30 minutes twice per week, led by exercise physiologists. The franchise emphasizes efficient workouts backed by scientific research, catering to clients seeking effective fitness solutions within a limited timeframe. Franchisees benefit from a proven business model, comprehensive training, and ongoing support to establish and grow their studios.
Franchisor Details
Franchisor Name
Discover Strength
Year Founded
2006
Franchising Since
2017
Home Office
Minneapolis, Minnesota
Training
Comprehensive training covering fitness operations, high-intensity training protocols, and business management, with ongoing support and coaching.
Industry
Fitness & Gyms
Franchise Costs
Total Investment
$419,000 – $758,000
Net Worth Required
$300,000
Liquid Capital Required
$50,000
Franchise Fee
$52,000
Royalty Fee
6%
Values & History
Founded in 2006 by Luke Carlson, Discover Strength is built on principles of evidence-based fitness and delivering exceptional customer experiences. The brand values precision, expertise, and client-focused results.
Industry Performance
The boutique fitness industry has experienced remarkable growth, with key statistics highlighting the rise in popularity of specialized, community-driven studios. The boutique fitness industry is estimated to be worth $51.6 billion, growing at around 7.6% per year. Discover Strength’s focus on evidence-based training positions it well within this expanding market.
Training & Support
Franchisees benefit from comprehensive training on operational systems, fitness programming, and customer service. Ongoing support includes marketing and business development resources.
Qualifications
Ideal franchisees have a passion for health and fitness, strong business acumen, and a commitment to delivering exceptional customer service.