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Dunkin' Donuts

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Total Investment:

$526,900 to $1,787,700

Net Worth Required:

$500,000 (Per Unit)

Liquid Capital Required:

$250,000 (Per Unit)

Description

Dunkin' is one of the world's leading coffee and baked goods chains, serving hot and cold coffee drinks, donuts, breakfast sandwiches, and other baked items.

Franchisor Details

Franchisor Name

Dunkin' Donuts

Year Founded

1950

Franchising Since

1955

Home Office

Canton, Massachusetts

Training

Extensive training program that includes both in-store and classroom training on operations, management, marketing, and more.

Industry

Food & Beverage

Franchise Costs

Total Investment

$526,900 to $1,787,700

Net Worth Required

$500,000 (Per Unit)

Liquid Capital Required

$250,000 (Per Unit)

Franchise Fee

$40,000 - $90,000

Royalty Fee

5.90%

Values & History

Founded in 1950 by Bill Rosenberg in Quincy, Massachusetts, Dunkin' began as a single donut shop and grew into a global brand. The company's transformation from a donut-centric business to a beverage-led brand reflects its ability to adapt to changing consumer preferences while maintaining its core values of quality, service, and value. The brand emphasizes speed of service, menu innovation, and maintaining strong community connections through its franchisees.

Industry Performance

The quick-service restaurant industry, particularly the coffee and breakfast segment, demonstrates consistent growth driven by consumer demand for convenience and affordable dining options. The sector shows resilience during economic fluctuations, with coffee chains particularly benefiting from strong consumer loyalty and daily consumption habits. The industry continues to evolve with digital innovation, drive-thru optimization, and mobile ordering capabilities becoming increasingly important for success.

Training & Support

Franchisees receive comprehensive training at Dunkin' Brands University, covering operations, food safety, customer service, and business management. Support includes extensive initial training, ongoing operational guidance, marketing support, and access to proprietary systems. The brand provides continuous assistance with supply chain management, product innovation, technology integration, and regional marketing initiatives. Additional support includes field operations teams, regular business reviews, and access to best practices through the franchisee network.

Qualifications

Candidates should possess significant restaurant or retail management experience, strong business acumen, and proven leadership abilities. They must demonstrate expertise in multi-unit operations, financial management, and team development. Strong understanding of operations, customer service excellence, and ability to execute brand standards consistently is essential. Successful candidates should show commitment to community involvement and capability to manage complex operations while maintaining high quality standards.

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