Description
Home Instead is a leading senior care franchise that provides non-medical, in-home care services to seniors, allowing them to remain independent in their own homes. Services include companionship, meal preparation, light housekeeping, medication reminders, personal care, and specialized dementia care. The franchise has grown to become one of the largest senior care organizations globally, with a network of over 1,200 franchises across multiple countries.
Franchisor Details
Franchisor Name
Home Instead
Year Founded
1994
Franchising Since
1995
Home Office
Omaha, Nebraska
Training
Comprehensive initial and ongoing training provided at their headquarters in Omaha
Industry
Assisted Living
Franchise Costs
Total Investment
$130,000 - $140000
Net Worth Required
$250,000
Liquid Capital Required
$50,000
Franchise Fee
$59,000
Royalty Fee
7%
Values & History
Founded by Paul and Lori Hogan to provide compassionate in-home care for seniors, the company was built on personal experience caring for Paul's grandmother. Their mission focuses on enhancing the lives of aging adults and their families, with core values centered around building trust, taking the lead, and embracing purpose.
Industry Performance
The senior care industry continues to show robust growth driven by an aging population, with the home healthcare sector experiencing particularly strong expansion. The market is projected to maintain significant growth as baby boomers age, with increasing preference for in-home care options. The industry has demonstrated resilience through economic downturns and has benefited from increased demand for professional in-home care services, particularly following healthcare changes and demographic shifts.
Training & Support
The franchise provides comprehensive initial training at headquarters, along with ongoing operational support, marketing assistance, and business development guidance. Franchisees receive access to proprietary systems, tools, network resources, best practices, caregiver training programs, and territory development support.
Qualifications
Successful candidates should possess business or management experience, demonstrate strong leadership abilities, and maintain a genuine commitment to the senior care industry. They should have proven sales and marketing capabilities, display active community involvement, show passion for serving seniors, and exhibit strong interpersonal and communication skills.