Description
Planet Fitness is a leading fitness franchise known for its affordable memberships and non-intimidating environment, appealing to a broad demographic, including first-time gym users. The franchise offers comprehensive support to franchisees, including training, marketing resources, and operational guidance, to help establish and grow their businesses.
Franchisor Details
Franchisor Name
Planet Fitness
Year Founded
1992
Franchising Since
1993
Home Office
Hampton, New Hampshire
Training
Comprehensive training on fitness center operations, customer service, sales, and marketing, with ongoing corporate support.
Industry
Fitness & Gyms
Franchise Costs
Total Investment
$1,625,600 – $4,921,000
Net Worth Required
$3,000,000
Liquid Capital Required
$1,500,000
Franchise Fee
$20,000
Royalty Fee
7%
Values & History
Founded in 1992, Planet Fitness is a leading fitness center franchise known for its “Judgement Free Zone” philosophy, catering to casual gym-goers with affordable memberships and a welcoming atmosphere.
Industry Performance
The fitness industry has seen steady growth, driven by increased health consciousness and demand for affordable gym memberships.
Training & Support
Franchisees receive assistance with site selection, facility design, pre-opening training, and ongoing operational and marketing support.
Qualifications
Strong business management skills, financial capacity, and a commitment to maintaining the brand’s core values.