Description
Whataburger is a fast-food restaurant chain specializing in made-to-order burgers and a variety of American comfort foods. Known for its distinctive A-frame orange-and-white-striped buildings, the brand emphasizes quality ingredients and exceptional customer service.
Franchisor Details
Franchisor Name
Whataburger
Year Founded
1950
Franchising Since
1950
Home Office
San Antonio, Texas
Training
Offers a robust training program that covers restaurant management, operations, customer service, and more.
Industry
Food & Beverage
Franchise Costs
Total Investment
$2MM - $2.5MM
Net Worth Required
$1.5MM
Liquid Capital Required
$500,000
Franchise Fee
$40,000
Royalty Fee
4-5%
Values & History
Established in 1950 by Harmon Dobson in Corpus Christi, Texas, Whataburger has grown into a beloved regional brand with a loyal customer base. The company values community involvement, family-oriented service, and a commitment to delivering fresh, customizable meals.
Industry Performance
The fast-food industry remains robust, with steady demand for quick-service restaurants offering quality food at affordable prices. Whataburger's strong regional presence and brand loyalty contribute to its competitive position within the sector.
Training & Support
Franchisees benefit from extensive training programs covering operations, management, and customer service. Ongoing support includes marketing assistance, supply chain management, and continuous operational guidance to ensure consistency and uphold brand standards.
Qualifications
Prospective franchisees should have substantial business experience, preferably in the restaurant or retail sectors, and a commitment to maintaining the brand's quality and service standards. Strong leadership skills and a dedication to community engagement are also important.