Description
Orangetheory Fitness is a boutique fitness studio franchise offering high-intensity interval training (HIIT) group classes. Workouts are designed to push participants to their limits, combining cardiovascular and strength training exercises to achieve optimal results.
Franchisor Details
Franchisor Name
Orangetheory Fitness
Year Founded
2010
Franchising Since
2010
Home Office
Boca Raton, Florida
Training
Extensive training program covering fitness management, operations, and customer service, with additional ongoing support.
Industry
Fitness & Gyms
Franchise Costs
Total Investment
$167,075 - $352,475
Net Worth Required
$500,000
Liquid Capital Required
$150,000
Franchise Fee
$59,500
Royalty Fee
8%
Values & History
Founded in 2010 by exercise physiologist Ellen Latham, Orangetheory Fitness has grown rapidly, now boasting over 1,500 studios worldwide. The brand emphasizes science-backed workouts, community engagement, and a commitment to helping members achieve their fitness goals.
Industry Performance
The fitness industry continues to grow, with increasing demand for boutique fitness experiences that offer personalized and effective workouts. Orangetheory Fitness's unique approach and strong brand presence position it favorably within this competitive market.
Training & Support
Franchisees receive extensive training, including guidance on studio operations, marketing strategies, and fitness programming. Ongoing support encompasses real estate selection, construction assistance, and continuous operational guidance to ensure consistency and success across all locations.
Qualifications
Prospective franchisees should have a passion for fitness, strong business acumen, and the ability to manage and motivate a team. While prior experience in the fitness industry is beneficial, it is not mandatory, as comprehensive training and support are provided.